Our story
Elite Gaming began as Dansk Automatspil A/S
The company was founded the 1st of Januar 2001 as a subsidiary of Danske Spil A/S with the occasion being a new law regarding the slot machine area, "Law about slot machines", that was put in place the 1st of January 2001
and made it possible for Danske Spil to stand up and operate country based slot machines on the terms that were already in motion for for all the competitors on the slot machine free market.
Since the 1st of October 2012, the company was renamed to Elite Gaming and is still a part of Danske Spil group. The company is Denmark's biggest distributor of country based slot machines.
Elite Gaming is very much like the Danske Lotteri Spil and Danske Licens Spil subsidiaries to Danske Spil A/S and therefore a part of Danske Spil itself, which is 81% owned by the state, with Danmarks Idrætsforbund and Danske Gymnastik- og Idrætsforeninger each owning 9,5%.
A bit more about us
Elite Gaming is a part of Danske Spil, that have country based slot machines.As part of a major digital transformation over recent years, the company owns more than one in four slot machines and is well on its way to more server-based gambling
with the installation of digital slot machines. The purpose of the digital transformation is primarily to increase accountability and secondarily to remain attractive to customers and keep up with the times with new, digital solutions.
The digital slot machines frequently show messages about taking accountability to the customers, talking also about gambling addiction. At the same time, the digital slot machines are way more popular than the classics.
The new digital slot machines make it possible to communicate directly with the gambler, if the machine is being used continuously over a period of time. The digital machines pave the way for registered gambling, when regulation allows it,
which will give the posibility for monitoring and interventions when needed.
2023 was the first year that Elite Gaming was entirely out of the pub sector. That decision was made to ensure that Elite Gaming do not host their slot machines in said pubs where it can be particularly difficult for customers to control their gambling tendencies.